Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy – Half Magic
FREE SHIPPING ON ORDERS $49+
JOIN CLUB HALF MAGIC
FREE SHIPPING ON ORDERS $49+
Offer valid for US orders over $49+. International shipping varies.
[SHIPPING POLICY](/content/pages/returns "shipping policy"/index.html)
JOIN CLUB HALF MAGIC
More magic, more rewards - earn perks every time you shop
INTRODUCING VELVET FLIK EYELINER
BIG FEELINGS DESERVE BETTER EYELINER
16 hours of velvety, precise waterline and wing application in 7 magical shades.
The Euphoria x Half Magic collection
FEEL EVERYTHING
Awaken your main character energy with the limited-edition EUPHORIA x HALF MAGIC Collection.
FACE GEMS
STICK. SPARKLE. SLAY
Self-adhesive FACE GEMS for every mood and occasion!
Load slide 1 of 3Load slide 2 of 3Load slide 3 of 3
BEST SELLERS
View allPreviousNext
Previous
BEST SELLERS
Next
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ NEW](/content/products/velvet-flik-longwear-wing-waterline-eyeliner-pencil?variant=47456982466737/index.html) Previous Next
VELVET FLIK Longwear Wing + Waterline Eyeliner Pencil\ \ Regular price$26.00
4.8 out of 5 star rating
4.8
Scene Snatcher (Black)Wolf Mood (Brown)CinnaFox (Deep Terracotta)Goth Girlfriend (Burgundy)Sea Me Rollin (Indigo Navy)
Sand Fairy (Peachy Beige)Lavendipity (Lavender Mauve)+ 4 more
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EYESHADOW SINGLES | BLUSHING LIZARD\ \ Regular price$15.00
4.3 out of 5 star rating
4.3
Blushing Lizard (Mauve Taupe With Blue Reflects)
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
SPARKLESTIK EYE CRAYON\ \ Regular price$26.00
4.5 out of 5 star rating
4.5
Champagne Snowflake (Icy Champagne)Beige Mystique (Beige)Princess Teddy (Bronze)Fauxbot (Gunmetal)Noir or Never (Black)Frostiwinkle (Periwinkle)The Dreamies (Lavender)Cloud Kid (Warm Icy Blue)Punk Pony (Navy Slate)Twirlita (Baby Pink)+ 7 more
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ NEW](/content/products/glitterpuck-pressed-fairy-dust-eyes-face-body?variant=46671476195505/index.html) Previous Next
GLITTERPUCK\ \ Regular price$32.50
4.8 out of 5 star rating
4.8
Dopamine Sparkle (Light Peach w Champagne Reflect)Glimmer Pop (Icy Champagne)Princess Ghost (Baby Blue Iridescent LilacCyber Diamond (Silver)+ 1 more
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
CRYSTAL BUTTER LIP BALM\ \ Regular price$24.00
4.3 out of 5 star rating
4.3
Cinnawitch (Cinnamon)Icon Aura (Fuchsia)Shell-ebrity (Baby Pink)Sugarhead (Iridescent White)+ 1 more
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ TRENDING](/content/products/the-euphoria-eyeshadow-palette-euphoria-collection-limited-edition?variant=46640202514609/index.html) Previous Next
EUPHORIA X HALF MAGIC EYESHADOW PALETTE\ \ Regular price$59.00
4.7 out of 5 star rating
4.7
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EUPHORIA X HALF MAGIC GLITTERPUCK PRESSED FAIRY DUST\ \ Regular price$34.00
4.8 out of 5 star rating
4.8
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ NEW16% off](/content/products/shimmery-neutrals-trio?variant=46313985474737/index.html) Previous Next
SHIMMERY NEUTRALS TRIO\ \ Sale price$38.00\ Regular price$45.00
4.3 out of 5 star rating
4.3
ADD TO CART
\ \ \ \ \ \ \ \ \ \ PreviousNext
GO PLUMP YOURSELF INVISIBLE EXTREME PLUMPING LIP LINER\ \ Regular price$22.00
3.9 out of 5 star rating
3.9
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ NEW](/content/products/magic-drip-glitter-lipgloss?variant=46670853505201/index.html) Previous Next
MAGIC DRIP GLITTER LIPGLOSS\ \ Regular price$24.00
4.6 out of 5 star rating
4.6
Virtual BFF (Milky Baby Blue with Lilac Reflects)VHS Vixen (Ruby Rose)Magic Brownie (Rosy Brown w Multi-Color Reflects)Dreamie Genie (Lilac with Blue Reflects)No Fux Fuchsia (Fuchsia With Pink Reflects)Blushing Lizard (Mauve Taupe with Mint Reflects)Y2K Cherub (Bubblegum Pink)Frosty B*tch (Icy Peach w Multi-Colored Reflects)Problem Child (Black Silver)Chaos Prone (Cool Brown)+ 7 more
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ NEW](/content/products/glitterpill?variant=46670848000177/index.html) Previous Next
GLITTERPILL\ \ Regular price$25.00
4.4 out of 5 star rating
4.4
NEW! Mother Mist (Baby Blue)NEW! Panic in Pink (Baby Pink Holo)Microcosm (Silver Holographic)Sweet Prince (Rosy Mauve)Goblin (Pear Green)Merquoise (Aqua Green)Pretty Puddle (Gunmetal Holographic)Money Plz (Copper)+ 5 more
ADD TO CART
EYELECTRIC EXTREME LENGTHENING MASCARA\ \ Regular price$26.00
4.3 out of 5 star rating
4.3
Urchin (Black)New Bombshell (Brown)Teal Widdit (Teal)Violet Act (Violet)Indigorgeous (Indigo)+ 2 more
ADD TO CART
\ \ \ \ \ \ \ \ 21% off](/content/products/wing-hack-set?variant=44464620404913/index.html) Previous Next
THE WING HACK SET\ \ Sale price$49.00\ Regular price$62.00
3.4 out of 5 star rating
3.4
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EYESHADOW SINGLES | TICKLE SPELL\ \ Regular price$15.00
4.3 out of 5 star rating
4.3
Tickle Spell (Gold With Icy Sparkle)
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EYESHADOW SINGLES | POSSESSED PEARL\ \ Regular price$15.00
4.2 out of 5 star rating
4.2
NEW! Possessed Pearl (Cool Taupe With Icy Sparkle)
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EYESHADOW SINGLES | ELECTRIC BUTTERFLY\ \ Regular price$15.00
4.3 out of 5 star rating
4.3
Electric Butterfly (Lavendar Violet)
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EYESHADOW SINGLES | UNICORNCORE\ \ Regular price$15.00
4 out of 5 star rating
4
Unicorncore (Baby Blue)
ADD TO CART
\ \ \ \ \ \ \ \ \ \ NEW](/content/products/eyeshadow-singles-electric-inherited-this?variant=47818313793713/index.html) Previous Next
EYESHADOW SINGLES | INHERITED THIS\ \ Regular price$15.00
New! Inherited This (Amber)
ADD TO CART
\ \ \ \ \ \ \ \ \ \ PreviousNext
EYESHADOW SINGLES | SOFTCORE PEACH\ \ Regular price$15.00
New! Softcore Peach (Icy Peach)
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ NEW](/content/products/eyeshadow-singles-pixie-problems?variant=47818316775601/index.html) Previous Next
EYESHADOW SINGLES | PIXIE PROBLEMS\ \ Regular price$15.00
New! Pixie Problems (Baby Blue)
ADD TO CART
FROM THE MIND OF EUPHORIA’S
EMMY®-WINNING MAKEUP ARTIST
“Be absolutely and
unapologetically you
— because ‘normal’
means nothing.”
From the imagination of award-winning makeup artist Donni Davy (HBO®'s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.
THE EUPHORIA X HALF MAGIC COLLECTION
PreviousNext
Previous
THE EUPHORIA X HALF MAGIC COLLECTION
Next
4.7 out of 5 star rating
4.7
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
4.8 out of 5 star rating
4.8
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EUPHORIA X HALF MAGIC GLITTERPILL\ \ Regular price$27.00
4.4 out of 5 star rating
4.4
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EUPHORIA X HALF MAGIC B*TCH UR MY SOULMATE EXTRA PLUSH LIP GLOSS\ \ Regular price$24.00
4.8 out of 5 star rating
4.8
ADD TO CART
THE EUPHORIA X HALF MAGIC T-SHIRT\ \ Regular price$29.89
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EUPHORIA X HALF MAGIC BEAM TRAP\ \ Regular price$26.00
4.7 out of 5 star rating
4.7
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EUPHORIA X HALF MAGIC COLLECTION\ \ Regular price$225.00
4.6 out of 5 star rating
4.6
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EUPHORIA X HALF MAGIC MAGIC FLIK\ \ Regular price$26.00
4 out of 5 star rating
4
ADD TO CART
EUPHORIA X HALF MAGIC FLIK ERASER\ \ Regular price$26.00
4.5 out of 5 star rating
4.5
ADD TO CART
EUPHORIA X HALF MAGIC WING MAGICIAN STENCIL\ \ Regular price$14.00
4.2 out of 5 star rating
4.2
ADD TO CART
\ \ \ \ \ \ \ \ \ \ \ \ \ \ PreviousNext
EUPHORIA X HALF MAGIC FACE GEMS\ \ Regular price$15.50
4.7 out of 5 star rating
4.7
ADD TO CART
\ \ Feel Something\ \ Glitterpuck Pressed fairy dust\ \ SHOP NOW](/content/products/euphoria-x-half-magic-glitterpuck-pressed-fairy-dust-eyes-face-body-feel-something/index.html)
\ \ The Eyeshadow Palette\ \ COLOR SHIFTING MAGIC\ \ SHOP NOW](/content/products/the-euphoria-eyeshadow-palette-euphoria-collection-limited-edition/index.html)
CREATOR SPOTLIGHT
Magic in the Wild
EXPLORE MORE
We are only half of the Magic. The other half is YOU.
From the imagination of award-winning makeup artist Donni Davy (HBO®’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.
[LEARN MORE](/content/pages/about "LEARN MORE"/index.html)
\ EXPLORE THE NEW COLLECTION](/content/collections/euphoria "EXPLORE THE NEW COLLECTION"/index.html)
\ JOIN OUR REWARDS PROGRAM](/content/pages/club-half-magic "JOIN OUR REWARDS PROGRAM"/index.html)
\ THE OTHER HALF BLOG](/content/blogs/the-other-half "THE OTHER HALF BLOG"/index.html)
\ \ EUPHORIA \ \ X\ \ HALF MAGIC](/content/pages/euphoria/index.html)
\ \ SHOP EYE](/content/collections/eyes/index.html)
\ \ SHOP FACE](/content/collections/face/index.html)
\ \ SHOP SETS & KITS](/content/collections/sets-kits/index.html)
HELP
COMPANY
KEEP THE MAGIC COMING
Get our latest product drops, special offers, and more right to your inbox.
Sign up for Half Magic Emails
→
Sign me up for texts from Half Magic
→
By submitting this form, you consent to receive informational (e.g., order updates) and/or marketing texts (e.g., cart reminders) from HALF MAGIC including texts sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). Privacy Policy & Terms.
By submitting this form, you consent to receive informational (e.g., order updates) and/or marketing texts (e.g., cart reminders) from HALF MAGIC including texts sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available). Privacy Policy & Terms.
@halfmagicbeauty
© 2026 Half Magic.
Close
Your cart is empty
halfmagicbeauty.com
halfmagicbeauty.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
halfmagicbeauty.com
halfmagicbeauty.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
halfmagicbeauty.com
halfmagicbeauty.com is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
shop.app
shop.app is blocked
This page has been blocked by an extension
- Try disabling your extensions.
ERR_BLOCKED_BY_CLIENT
Reload
This page has been blocked by an extension
Your Cart
Close Cart
FREE SHIPPING ON ORDERS $49+ (US ONLY)
Free Shipping
Progress: 0%
You are $49.00 away from FREE SHIPPING!
Your cart is empty!
Add your favorite items to your cart.