About Us— From Donni Davy's Pure Imagination – Half Magic

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THE HALF MAGIC STORY

ABOUT HALF MAGIC

CREATE YOUR DEEPEST DREAM SELF. BE STRANGE, BE BEAUTIFUL, BE ABSOLUTELY AND UNAPOLOGETICALLY YOU – BECAUSE “NORMAL” MEANS NOTHING.

From the imagination of award-winning makeup artist Donni Davy (HBO’s Euphoria), HALF MAGIC helps you to look and feel as unique as you truly are. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGIC lets you wear your heart on your face and embody every version of you.

Our vegan and cruelty-free products help you shape-shift with every day – using intensely saturated pigments in bold mattes and multidimensional shimmers. All you need is a mirror and your creativity.

HALF MAGIC is for makeup extroverts and introverts, newbies and pros, young and old. It’s for the boldest of the bold, as well as the understated minimalist. It’s for the red carpet, the silver screen, or the grocery store. Whether you follow the rules or break them, you're the other half of this magic – we're thrilled that you’re here.

ABOUT DONNI

Donni (Doniella) Davy was born and raised in Venice, CA, by two artists. She began her career as a film and TV makeup artist after graduating from Pratt Institute in Brooklyn, NY, with a BFA in Photography.

Donni is best known for her Emmy Award-winning makeup on HBO’s Euphoria, which inspired the #euphoriamakeup movement from fans all over the world. She’s been dreaming up impossible-to-find makeup products and shades since her very first film job and excited to be able to bring a new level of makeup creativity to the world with Half Magic.

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